Does a salesperson sell a product, service or idea or does the customer buy what the salesperson has?

This book gives sales people techniques to develop sustainable relationships with their clients who will buy from them again and again.

The old-fashioned hard sell doesn't cut it any more.  People want to buy, not to be sold to and this demands new skills and techniques of the 21st century salesperson.  In Smarter Selling learn what works and what doesn't in today's competitive sales environment.

“‘Know your customer" is a mantra that is drilled into sales and business professionals everywhere, but the rate of change in the market and the volume of information, means that even the most diligent are likely to be unprepared when they make their next sales call,” says Alan Scott, chief marketing officer at Factiva.

I see so many sales people who run late for meetings. Having worked as a customer I was always amazed about how many sales people reduced their chances by being late.

Junghans Mega 1000