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| Motivation and Selling - Clint Eastwood-style |
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During a Hollywood career spanning 50 years, Eastwood has heard every objection in the book. He still has the memo from a story editor who wrote about Unforgiven (for which Eastwood received his first Oscar for directing): “I can’t think of one good thing to say about it. Except maybe get rid of it — fast.”
The July/August Selling Power cover story, “Tough Act,” profiles Hollywood legend Clint Eastwood, who’s made a career of turning objections into star-studded successes. The story reports that real- life Clint Eastwood can spur on anyone determined to succeed. He’s living proof that persistence and a belief in one’s self are the foundations for success. When Eastwood liked a short story he read about boxing, he took the idea to Warner Brothers. Although the story sounded interesting, boxing movies, he was told, weren’t currently commercially appealing. Like any good salesman, Eastwood had a counter. Cut to February 2005 and Million Dollar Baby. Four Oscar awards later, everyone seems to have forgotten that boxing movies are box-office poison. Eastwood uses three core beliefs — built on confidence, commitment and control — to achieve success. As Eastwood proves, motivation and success are driven by core beliefs, positive attitude and hard work. Sales managers who want to achieve more success should emulate Clint — it could change their destiny. |
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