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| Hanger Orthopedic Group Chooses Salesforce.com Over Siebel to Close Deals Faster |
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In another conversion from Siebel, Hanger Orthopedic Group, the world’s premier provider of orthotic and prosthetic services and products, has implemented Salesforce nationwide to manage and share critical business data, engage customers more effectively and close deals faster. After surveying competing CRM products, including Siebel CRM OnDemand and Siebel on-premise solutions, Hanger Orthopedic Group determined that salesforce.com’s sales and wireless solutions provided an unbeatable combination of flexibility, ease-of-use and rapid deployment advantages.
Hanger Orthopedic Group is one of the 15,500 companies of all sizes that comprised the salesforce.com customer base as of April 30, 2005. “The bottom line is that our salesforce.com solution enables our salespeople to have a laser focus on their markets so they can pursue the best and most profitable opportunities,” said Martin Payne, vice president of national business development and client relations of Hanger Orthopedic Group. “Salesforce generates the comprehensive metrics and organizational visibility needed to ensure our salespeople are deployed in the most effective manner possible. The fact that we could easily deploy Salesforce without drawing on any IT or training resources also made it very attractive.” In addition, the company is taking full advantage of salesforce.com’s wireless CRM capabilities enabled by Sendia, a leading wireless business application platform company. Together, salesforce.com and Sendia keep salespeople in the loop no matter where they are. With a suite of options for mobile devices, disconnected laptops and Microsoft Outlook users, the wireless solution ensures sales teams always have access to intelligently organized, up-to-the-minute information designed to help seal the deal. “With all of our critical sales data available via salesforce.com and Sendia’s wireless offering, our salespeople can cover their pre-visit groundwork faster than ever before,” said Payne. “They are also delivering a more tailored message to prospects as a result of drawing from the centralized database available to them anywhere, anytime. Our salespeople are truly thrilled with salesforce.com and Sendia’s wireless functionality. In fact, they couldn’t imagine life on the road without it.” Hanger Orthopedic Group is also using salesforce.com’s Customforce toolkit to add fields and modify existing fields to accommodate new products and services, as well as to ensure its Salesforce deployment always mirrors its current sales processes. With Customforce, salesforce.com provides every company the power to be unique. Representing a major breakthrough beyond cookie-cutter vertical solutions, Customforce enables ordinary business users to easily customize their CRM and create new on-demand applications through a simple point-and-click interface. |
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