“Our previous Siebel solution wasn’t up to the task of integrating with our backend accounting system or our quoting solution,” said Lisa Greene, CFO and secretary/treasurer, ITA. “In contast, Sforce enables us to seamlessly and easily integrate these essential business processes and systems, making it easier to provide fast answers to our customers about current and future projects.”

In addition to integration capabilities, ITA required a solution that was easy for sales and support staff to use, since they need to quickly capture valuable customer data and make it available to employees in all of the company’s locations. Using Salesforce, ITA’s staff takes orders and records customer conversations within the solution, allowing sales managers and account executives to access them as needed.

“Since our sales force operates in several different offices, we needed a CRM solution that was accessible anywhere, anytime from a Web browser,” said Greene. “Salesforce gives us the flexibility to work with salespeople regardless of where they’re located, and helps them find the information they need about their customers without delay.”

The Sforce on-demand integration platform enables enterprises to customize, integrate, and extend salesforce.com CRM using standards-based Web services and market-leading development tools. With Sforce, ITA has been able to integrate Salesforce with other key business solutions.