National ad sales organization chooses salesforce.com’s state-of-the-art hosted solution for flexibility and easy customization

Salesforce.com announced that Tribune Media Net has standardized on salesforce.com’s on-demand CRM applications for its nationwide sales teams. Tribune Media Net, the corporate sales force for Tribune Company’s 16 daily newspapers and more than 50 websites, now consistently captures customer information and manages cross-media sales using the Salesforce solution.

Tribune Media Net is the national advertising sales organization for Tribune Company, one of the country’s premier media companies, with businesses in broadcasting and publishing. With Salesforce, Tribune Media Net is leveraging the benefits of a 18th-generation CRM solution, as well as new innovations including the Customforce tool for rapid, easy customization. With Customforce, Tribune Media Net has adapted Salesforce to meet its unique needs.

“Salesforce.com’s on-demand CRM solution will help Tribune Media Net communicate across several offices in different time zones, and our publishing and interactive media properties,” said Dana Hayes, Tribune Media Net senior vice-president of sales and marketing. “The consistency of having a single CRM product will encourage more teamwork among the sales staff and aid in sharing information.”

Tribune Media Net chose salesforce.com from among other vendor solutions in part because of the flexibility of its hosted solution, and the fact that it could be customized to meet the needs of the sales organization. For instance, Tribune Media Net has renamed fields within Salesforce to be consistent with its own business language terms. In addition, sales staff have customized Salesforce to track sales by type, not just by customer, since sales deals can include interactive and broadcast advertising, as well as print ads.

With Customforce, Salesforce provides every company the power to be unique. Representing a major breakthrough beyond cookie-cutter vertical solutions, Customforce enables ordinary business users to easily customize their CRM and create new on-demand applications through a simple point-and- click interface. Built into Salesforce and Supportforce, Customforce enables 15,500 companies to leverage the simplicity, power, and success of on demand to create 15,500 unique CRM editions. Customforce makes Salesforce the world’s most customizable CRM.

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). As of April 30, 2005, salesforce.com manages customer information for approximately 15,500 customers and approximately 267,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia.