According to Celebros Qwiser Salesperson’s great advantage over other search solutions is its ability to understand the true meaning of shoppers’ queries and to automatically improve after each interaction with shoppers. Shops that have implemented the solution report significant increases in sales and revenue.

Tal Rubenczyk, Celebros VP for Marketing stated that, “Qwiser Salesperson’s main goal is to increase shop revenues. The solution sets the stage for online purchasing with its accurate online search, its easy-to-use merchandising tools, and its invaluable reports that deliver insight into shopper behaviour and are used to reach fact-based decisions vital to the bottom line.”

Machine learning demonstrates the most advanced ability of search and navigation technology today. It introduces another dimension of salesmanship into the online shopping experience as it automatically adjusts the results for each query according to shopper behaviour. For example, for any query submitted, items with high conversion rates for that query are promoted to the top of the first page of results - increasing the likelihood of a sale - while poorer performers are presented lower down in the results. Qwiser’s ability to improve its own performance in real time is possible thanks to the solution’s Analytics module that constantly gathers information about searches, clicks, page views, purchases and more.

Mr. Rubenczyk added that, “Since e-commerce research has repeatedly shown that shoppers do not look at more than one or two pages of results, it is especially important to have the revenue-producers on top.”

Will this be the end of sales professionals? We don’t think so, but it we be a trend that we continue to watch.