RightNow Telesales makes it easy for sales managers to create, execute, and monitor multi-stage telephone sales campaigns. It provides an intuitive, graphical campaign workflow designer that allows managers to easily create call lists based on any number of segmentation filters, to assign calls to sales representatives based on territory assignments or other criteria, and to distribute call scripts that optimize articulation of the sales message. Related sales tasks such as follow-up calls, letters, and emails can also be automated as part of these campaigns. In addition, RightNow Telesales provides the reporting and analytic tools managers need to ensure the effectiveness of campaigns and to monitor the productivity of telesales staff.

RightNow Telesales provides “inside” sales teams with access to all of the information they need to efficiently execute calls, generate leads, follow-up with prospects, and close deals. It generates personalized call lists that show salespeople the calls they need to make for each campaign, as well as those that need to be followed up from previous campaigns. And it provides simple-to-use tools for tracking activities, taking notes, and automatically generating follow-up letters and/or email messages.

“To maximize the performance of our outbound telesales operation, it’s essential for our salespeople to execute all of their open action items and consistently follow up with our distributors,” Jeanne Habstritt, Advantage Sales Automation project lead at Graco, said. “By automatically reminding everyone what they have to do every day, RightNow Telesales makes sure nothing falls through the cracks so we can optimize the value of our customer relationships and meet our revenue goals.”

RightNow Telesales works seamlessly with the rest of RightNow CRM, allowing leads to be automatically passed between marketing, inside sales, field sales, and customer service. It can also be integrated with CTI solutions to provide automated “click to dial” capabilities in order to further boost sales staff productivity and gain visibility into key performance metrics.

The introduction of RightNow Telesales underscores the unmatched breadth of RightNow’s on demand CRM solutions. Companies can take advantage of this broad functionality as well as the distinctively unified architecture RightNow has engineered across its sales, service, and marketing offerings to significantly enhance their customer-facing business processes. For example, they can automatically populate specific RightNow Telesales call lists with leads generated using RightNow Marketing. Similarly, they can avoid potentially problematic contacts by automatically removing customers who currently have a customer service incident open in RightNow Service from their call lists.

“The promise of CRM is to effectively optimize the value of customer relationships by increasing the intelligence with which the customer is engaged at every contact point,” Mike Myer, vice president of development and CTO at RightNow, said.

“RightNow is the only on demand CRM vendor bringing this level of intelligence to telephone sales operations and the only vendor currently enabling companies to leverage that intelligence across their sales, service, and marketing departments.”