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| SAVO’s Sales Asset Manager Receives Customer Interaction Solutions Magazine’s 2005 CRM Excellenc |
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The SAVO Group’s Sales Asset Manager has received the Customer Interaction Solutions magazine 2005 CRM Excellence Award.
Sales Asset Managerwas recognized for empowering sales and marketing teams to deliver impressive returns in the areas of customer acquisition, retention and growth, as exemplified by its implementation at Fortune 22 pharmaceutical distributor AmerisourceBergen Corporation. Award winners were chosen based on the ability of their products or services to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and lifetime of the customer. “We needed a tool to add structure, customer focus and consistency to our recently-merged sales force and strategic account team,” said Marlyn Cascarina, AmerisourceBergen’s vice president of sales operations. “We wanted to institutionalize our Solution Selling sales methodology, automate production of quarterly Business Reviews and enable quick search and customization of assets such as newsletters and presentations. SAM helped us address all of these challenges, and we are thrilled with the results.” AmerisourceBergen selected SAM in 2003, seeking consistency and control around the processes, messaging and materials used in selling and growing relationships. Independent research firm Nucleus Research reports that AmerisourceBergen achieved payback on SAM within nine months of launching the solution. The study also estimates that AmerisourceBergen will derive a number of benefits from SAM over the next three years, including an increase in sales force efficiency and sales support team productivity, as well as improved brand value due to greater consistency and accuracy. “It is an honor to be chosen by Customer Interaction Solutions for this award,” said John Aiello, co-founder and managing director of The SAVO Group. “This recognition is a testament to SAM’s proven ability to help marketers and salespeople impact the quality of customer contact — to go beyond the call tracking that is the essence of traditional CRM software. We’re proud of the results that SAM has helped bring to Fortune 500 organizations like AmerisourceBergen and of the partnership we share.” “Customer Interaction Solutions magazine implemented the CRM Excellence Award six years ago as a way of commending the companies that have proven to be true CRM partners to their customers and clients,” said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions. “SAVO demonstrated to the editors of Customer Interaction Solutions that its product has substantially improved clients’ processes for retaining their most precious asset…their customers.” |
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