Silent Edge wins two British Excellence in Sales and Marketing Awards

Silent Edge wins two British Excellence in Sales and Marketing Awards   Sales performance authority Silent Edge is proud to announce that it has won two separate British Excellence in Sales and Marketing Awards.       Silent Edge’s product for objectively observing sales people’s behaviour in live meetings won the award for the ‘Most Effective Use of Sales Automation’, beating the likes of BT en route. As well as that, Shani Sparks, one of the company’s talented sales trainers, won the category for the ‘Sales Trainer of the Year’. Russell Ward, Sales Director at Silent Edge, said: “The majority of traditional sales training solutions just don’t deliver.  To address this problem, we created a unique way of measuring sales capability and began using the results to motivate behavioural change.  That was nearly 5 years ago. The results for our clients have been remarkable and we’ve gained a reputation for being the most innovative company at improving sales performance.”   “It’s a great accolade for the team here to be formally recognised by BESMA for these achievements, and it should be great news for our clients as well, as they can be assured they are working with best in class in the UK.”   “We have proved, by going through the rigours of the BESMA judging process, that we have the best product in the country for identifying and driving the development needs of salesforces, and also the talent to take them to the next stage, ensuring sustainable improvements in sales performance.”